Published 27 February 2018

Storytelling in an object-first world at the Broadcast Video Expo

We were delighted that Professor Marian Ursu joined other experts on The Storytellers Stage to discuss Storytelling in an object-first world at this year's Broadcast Video Expo at London's Excel, 27 February - 1 March 2018.

Imagine a world where broadcasters can make content that’s perfect for each individual. Content that’s tailored for a person’s circumstances, preferences and devices. Programmes that understand an individual’s habits, and flex to fit. Experiences that reflect what a person loves, and offers extra information just when they might need it.

Object-Based Media can do all this, and it is no longer theory, it is being produced.

Hear from academics and content leaders and they talk about how this technology is opening up a whole new world of possibilities for the future of content, and how OBM has  developed over the last 10 years to help answer the modern broadcasters biggest problem, how do you give people what they want, in the way that they want it, in whatever time they have.


Robert Ambrose, Managing Consultant - High Green Media


Julius Amedume, Director, Writer - Visual Perceptive Media

Marian Ursu, Professor of Interactive Media - University of York, Director DC Labs

Phil Stenton, Lead UX Research Partnerships (UXRP) - BBC Research & Development