Digital Creativity Labs brings together over 100 partners and 30 researchers from multiple disciplines to deliver impact from research in the games and media industries. 

Working with collaborative partner organisations from industry, government and the third sector, DC Labs brings together world-class researchers from across the creative and scientific disciplines.

We take a multidisciplinary approach to tackling research challenges with a focus on real-world impact, providing our partners with new perspectives, leading to highly innovative ideas, technologies and solutions.

Partner organisations gain access to a huge range of high quality research, benefiting from new ideas, cross-collaboration and participation in a community of innovative, active thinkers. They become an integral part of this community, and enjoy the opportunity to arrange visits, brainstorms, and technology review sessions, with preferential access to intellectual property.

Engaging with us provides an opportunity for organisations to access valuable resources to address business concerns.

This empowers them to build technologies which drive new user experiences, interact with customers in new ways, reach new markets, gain customer insights, and make better decisions using techniques from Artificial Intelligence, Data Analytics, User Experience Design, Psychology, Sociology, and other areas of the sciences, arts and humanities.

We are dedicated to providing the UK creative industries the competitive edge they need to stand out – we are the first place that the UK creative industries come to access research expertise.

Based at the University of York, we operate in landscape of digital creativity including the £12 million EPSRC Centre for Doctoral Training in Intelligent Games and Game Intelligence (IGGI),and XR Stories, the £15 million arts investment by AHRC, The University of York, BFI and Screen Yorkshire.