DC Labs at the 2022 Festival of Ideas

8:00pm, Mon 13th June 2022


Join Jon Hook and Simona Manni to hear about their work to create a video-based, personalised decision aid for young women who have been diagnosed with cancer and need to make time-sensitive choices about preserving their future fertility. 

Jon and Simona will talk about how they are working with clinicians and cancer patients to develop a bespoke tool that will assist patients in making informed decisions at what is often a very stressful time. 

The video-based aid is based on an existing printed booklet developed by a consortium of clinical and academic partners in 2020, with the support of Yorkshire Cancer Research. Whilst the booklet has been shown to have a positive impact on patients’ ability to make fertility decisions, it contains a large amount of information that is not always relevant to the patient using it, which can make the booklet confusing to use. 

The new interactive video will extend personalised storytelling techniques developed within Digital Creativity Labs to create an individually-tailored digital version of the decision support tool. It will support the provision of existing healthcare by providing patients with a guided path through treatment options, based on patient or clinician input of data. It will also offer opportunities for exploring particular treatment options in more detail based upon individual interest.

Here's a link to register for free tickets for this event.