NEMOG Symposium

On Monday 12 September 2016 we were delighted to host the fourth and final Symposium of the
£1.2 million New Economic Models and opportunities for digital Games (NEMOG) project at the Ron Cooke Hub, University of York.

We shared our achievements throughout the past three years in understanding the social, cultural and economic value that were obtained from digital games and gameplay data, and the business models that underpin this value creation. We were also delighted to welcome a keynote speech from Dr Anders Drachen, a Data Scientist who is considered one of the world’s leading experts on using analytics to gain new insights from gameplay data.

A lively panel discussion was held to explore new possibilities emerging from innovation in analytics and the business of the game industry. We also talked about the large projects which will follow NEMOG, including the EPSRC Centre for Doctoral Training in Intelligent Games and Game Intelligence (IGGI) and the Digital Creativity Labs (DC Labs).

The NEMOG consortium

Professor Peter Cowling (York), Professor Feng Li (Cass Business School), Professor Kiran Fernandes (Durham), Dr Ignazio Cabras (Northumbria), Dr Daniel Kudenko (York), Dr Sam Devlin (York), Dr Victoria Hodge (York), Dr Alberto Nucciarelli (Cass), Dr Jianhua Shao (Cass), Dr Nikolaos Goumagias (Durham), Sarah Christmas (York), Kieran Purvis (Durham)

For more information, please visit our website at

University of York