Dr David Zendle
Department of Computer Science
University of York
A lecturer with the Department of Computer Science, David is the author of several key references on the topic of video game monetisation. He is one of the world's leading experts on the convergence of video games and gambling.
David's most recent work involves the analysis of large-scale datasets of player behaviour and spending. He is particularly interested in building evidence-based policy in the domain of video game regulation.
David provides evidence on video game effects to a variety of government investigations across the globe.